selling freedom

We live in an age where people are constantly being asked for their time and money. So when you’re recruiting activists, how can you stand out from the crowd?

It’s important to keep in mind that when you’re organizing volunteers, you are asking someone to give up their time for an idea. That’s very different from asking someone to spend money to buy a car, for example.

For someone to be willing to donate their time, they must buy into the idea they will be selling.

That’s where you come in.

During our Selling Freedom: How to Recruit Activists training, we talk all about building a committed team of grassroots leaders. Here are three tips to keep in mind when selling freedom to potential activists:

You Can’t Know What to Sell Until You Know What a Person Wants (to Buy)

When you’re looking to sell freedom, start by asking questions.

It’s a lot easier to sell a product when you know what the person you’re speaking to wants or needs. If the person has children, start there. It’s easy to sell why the ideas of freedom need to be preserved so that today’s children may have a more prosperous tomorrow.

Personal touches are significantly more persuasive than one-size-fits-all talking points. Pay attention to your audience, and they will be more likely to pay attention to what you’re saying.

People Are Less Likely to Say No in Person 

Don’t give someone a phone call when you can talk to them in person. Don’t send an email when you can call. A person is far less likely to say “no” when they are standing in front of you.

You seem more genuine when you make the effort to connect with people directly as opposed to digitally.

Always Be Closing 

Don’t forget your ABC’s! Always be closing.

In your downtime, look to find a way to make your next “sale” or close a current one. Don’t waste time on someone that genuinely isn’t interested in being recruited, but be sure to follow-up when appropriate. Never stop selling freedom!

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