To build movements and effect change, community mobilizers need to think strategically, act with purpose, and show others a clear path toward achieving success. In this session, you’ll learn to do that using Program Theory, a planning and evaluation tool that will enable you to develop your theory of change.

Are you tired of others misconstruing your vision for society? Here you’ll explore the nuances of narrative and how successful social entrepreneurs plan and execute around a unified story. You’ll also learn to propose effective counternarratives and pivot around false or negative ones.

Attracting and recruiting the right volunteers is essential to every social entrepreneur’s success. You’ll sharpen your recruiting tools through this course, which will teach you to develop a strategic recruiting plan, implement tried-and-true recruiting practices, and recognize which volunteers can best contribute toward your goal.

Inspiring volunteers can be like herding cats, but it’s easy if you learn what motivates them. In this session, you’ll learn to spot your volunteers’ “whys,” place them in the right positions, and utilize the concepts of mastery, ownership, and purpose to keep them passionate and engaged.

How do you persuade elected officials to support you? You learn everything you can about them, their supporters, and who they’re accountable to. This course will teach you to identify, categorize, and engage the right partners to ensure your message resonates through the halls of power.

Once you understand your vision for a better society, it’s time to take action to achieve it. In this session, you’ll learn about S.M.A.R.T. tactics, the benefits of direct action, and how to recognize, mobilize, and educate your fellow citizens.