It can feel like the most uncomfortable moment of your life — and yet, it lasts less than 30 seconds.
But at some point, everyone must make an elevator pitch. It’s one of your greatest tools as an activist.
Getting your message across through an elevator pitch — whether you’re pitching an idea, your skills as an employee or your support for a policy or piece of legislation — can be intimidating and nerve-wracking. But there are a few ways to make your pitch effective, confident and memorable.
Want to know what they are?
1. Figure out your message.
If you’re pitching a policy or piece of legislation, it’s not enough to say you like the bill. It’s not even enough to deliver an argument that you find convincing. You need to know your audience! Make sure the argument you’re making resonates with the person to whom you’re speaking. Find out what their priorities are and combine that with your message.
2. Get some practice.
Delivering your elevator pitch off-the-cuff is a recipe for disaster. Practicing in front of a mirror is a good option. Just make sure you don’t sound too rehearsed.
On that note …
3. Show emotion.
Even if your message is on-topic, and you’re not fumbling over the words, reciting your elevator pitch like you’re at a funeral is a sure-fire way to have it land flat. By invoking emotion, you’re allowing the other person to connect with you on a more personal level.
Find out which parts of your pitch resonates with the listener. Crafting your elevator pitch should resemble fixing up an old car. There are always better parts to install, and defective parts to remove, to make your pitch run smoothly.
5. Give the person to whom you’re pitching time to respond.
As with any conversation, it can’t be one-sided. Providing the other person with an opportunity to respond will both improve the chances that your pitch will be effective and provide you with feedback on how your pitch was received.
At Grassroots Leadership Academy, we offer a deeper dive into how to deliver your best elevator pitch.
You can make a request for us to bring this session to your group.