Economic freedom is the key difference between prosperous and impoverished societies. So why is economic freedom such a hard sell to people? This session dives into the statistical evidence that free enterprise is the only system that advances well-being and quality of life, and why all varieties of socialism are bound to fail. Most importantly, activists will learn how to make a simple, moral case for economic freedom.

Throughout history, small groups of highly organized individuals have risen to change the world by understanding that an organized minority can defeat an unorganized majority. In this session, participants will learn how to apply the six primary ingredients needed to run successful grassroots movements. Students will also analyze the strategy and tactics of the progressive Left for a better understanding of the challenges activists will face towards promoting a free society.

Change doesn’t solely by one person. Change happens when a group comes together. This session explores the art of building an efffective movement. Activists will review how communities have been catalysts for change throughout American history, and learn how to build and support their own freedom-orientated communities.

To engage people at the deepest level, you need a story. Stories allow people to relate and feel empathy, compassion, and trust. People follow not because of what you do, they follow because of why you do it. In this session, participants will learn how their personal story touches others’ lives and how to use their story to explain issues in an engaging way that sparks action.

Whether giving a speech, writing a blog, or engaging with someone one-on-one, inspiring others is a specific craft that stems from knowing the fundamentals of persuasive messaging. In this session, students will master the tools that activists use across multiple platforms to effectively communicate the case for freedom to various audiences. Using time-tested strategies, participants will learn how to make their messages resonate and inspire others.

Effectively using a communication platform is key for relaying important messages. In this session, activists will learn how technology enables them to amplify their voice with credibility and precision.