Grassroots Leader Certification

3-Day Immersive Onsite Training

Participants who have completed the Grassroots Activist and Community Mobilizer Certifications are invited to join other passionate activists in their state for a multi-day, intensive boot camp training on leadership, strategy, and tactics. Attendees will gain the knowledge and skills to become a top-level volunteer, organize an issue campaign, or pursue a career in grassroots activism.

BECOME A GRASSROOTS ACTIVISM SUBJECT MATTER EXPERT

Join an exclusive group of activists in your state and participate in our immersive 3-day program. While onsite participants will learn how to develop an effective strategy, work with legislators, and lead organizing efforts in their own communities.

Prerequisites?

Level 1: Grassroots Activist Certification

Level 2: Grassroots Organizer Certification

Who Gets Certified?

Community leaders and influencers who are passionate about economic freedom, limited government, or looking to pursue a career in grassroots activism.

WHAT YOU’LL LEARN

DAY 1

Strategy Planning

You can’t beat a plan without a plan of your own. In this session, you will understand the relationships and differences between a mission, vision, and goals. Participants will also learn a holistic process for developing strategies to achieve their desired outcomes.

Cutting the Issue

Grassroots campaigns often fail because they don’t clearly identify or explain a specific policy changes.  In this session, participants will learn how to take a big idea and slim it down to clear, achievable agenda items.

Know The Place, Know The Players

The first step to building a successful issue campaign is accurately assessing the playing field. Without understanding the environment, advancing a free and open society can’t be accomplished. Participants will come away knowing how to gather intel needed to make strategic decisions in their community.

Issue-Based Organizing

When a group comes together and mobilizes for their interests, the results can be powerful. Participants will learn how to find natural constituencies for their issues and incorporate these individuals into issue-driven campaigns.

Framework For a Free and Open Society

This course is a principled approach for social change. Activists will learn why maximizing peace, civility, and well-being where people succeed by helping others is the greatest opportunity towards improving the lives of others, including the least-fortunate.

DAY 2

Campaign Tactics

This course offers tactical insights for grassroots leaders as they advance their issue campaigns. Participants will come away understanding how to plan a ground game and how to incorporate useful tools and tricks.

Federal & State Legislative Process: How A Bill Really Becomes A Law

This course is a guide for understanding the legislative process at the Federal and State level. Participants will also learn tools for tracking legislation.

Building a Digital Campaign

Participants will understand the value of digital activism, how to engage and drive more interactions with social content, and learn the tools necessary to build a digital campaign.

Grassroots Events

Grassroots leaders seeking the advancement of an issue often rely upon various events to get their message out to the broader community. This course consists of best practices for organizing, promoting, and managing successful grassroots events.

How to Kill A Bill

Tip O’Neil once said, “all politics is local”. Participants will learn the different models for county and municipal governments and how these models influence the lawmaking process. They will learn tools for following and impacting the process at the local level and discuss the major role that local government plays in the entire system of government.

Opposition Research

Learn how to use information to help push your narrative and identify cronyism on issues. In addition, participants will learn how to file FIOA requests to seek out information from their state government.

Street Theatre and Public Performance

Participants in this course will utilize the different methods of street theatre and craft ways to promote conservative causes through public performance. Activists will also learn the benefits of engaging the public through performance and craft their own demonstration, protest, or street theatre performance.

DAY 3

Messaging Strategy

Participants will learn why perception is reality in the world of messaging. We will work to hone the skills of articulate effective messaging to be able to cut through the noise of the world.

Media Tactics

Participants will learn best practices for media relations, media strategy, tools needed for securing media coverage, and how to communicate a powerful message during interviews.

Grassroots Fundraising

In this session, participants will learn how their organization can build support within the community by giving people an opportunity to “invest” or “buy in” to their issue campaign.

WHAT YOU CAN EXPECT

The day of your class, be ready to learn and engage. Before the class starts, you’ll have time to network with leaders like yourself and share a meal. During the two-hour class, we ask that you fully participate by asking questions and sharing your experience – this isn’t just a lecture!