Grassroots Leader Certification

3-Day Immersive Onsite Training

Participants who have completed the Grassroots Activist and Community Mobilizer Certifications are invited to join other passionate activists in their state for a multi-day, intensive boot camp training on leadership, strategy, and tactics. Attendees will gain the knowledge and skills to become a top-level volunteer, organize an issue campaign, or pursue a career in grassroots activism.

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BECOME A GRASSROOTS ACTIVISM SUBJECT MATTER EXPERT

Join an exclusive group of activists in your state and participate in our immersive 3-day program. While onsite participants will learn how to develop an effective strategy, work with legislators, and lead organizing efforts in their own communities.

Prerequisites?

Level 1: Grassroots Activist Certification

Level 2: Grassroots Organizer Certification

Who Gets Certified?

Community leaders and influencers who are passionate about economic freedom, limited government, or looking to pursue a career in grassroots activism.

WHAT YOU’LL LEARN

DAY 1

Strategy is a Verb: An Introduction to Strategic Organizing

This course is designed to introduce grassroots leaders to higher-level strategic organizing and the procedures of building an issue-based campaign from start to finish. Participants in this course will walk away with an understanding of how to build their own activist “toolbox,” articulate their strategy to fellow activists, and ultimately to direct resources toward their desired outcomes.

Cutting the Issue

Grassroots campaigns often fail because they don’t clearly identify or explain a specific policy changes. In this session, participants will learn how to take a big idea and slim it down to clear, achievable agenda items.

Know The Place, Know The Players

The first step to building a successful issue campaign is accurately assessing the playing field. Without understanding the environment, advancing a free and open society can’t be accomplished. Participants will come away knowing how to gather intel needed to make strategic decisions in their community.

Issue-Based Organizing

When a group comes together and mobilizes for their interests, the results can be powerful. Participants will learn how to find natural constituencies for their issues and incorporate these individuals into issue-driven campaigns.

Campaign Plan Components

This course offers tactical insights for grassroots leaders as they advance their issue campaigns. Participants will come away understanding how to plan a ground game and how to incorporate useful tools and tricks.

DAY 2

Campaign Field Tactics

Activists will review how to build a successful issue campaign and learn the tools that will help them refine each step in the process including message grids campaign budgeting, and evaluations. Activists will also review the 12 basic guidelines for campaign strategy.

Federal & State Legislative Process: How A Bill Really Becomes A Law

This course is a guide for understanding the legislative process at the Federal and State level. Participants will also learn tools for tracking legislation.

Local Lawmaking in Your Own Back Yard

Tip O’Neil once said, “all politics is local”. Participants will learn the different models for county and municipal governments and how these models influence the lawmaking process. They will learn tools for following and impacting the process at the local level and discuss the major role that local government plays in the entire system of government.

Grassroots Events

Grassroots leaders seeking the advancement of an issue often rely upon various events to get their message out to the broader community. This course consists of best practices for organizing, promoting, and managing successful grassroots events.

Local Lawmaking in Your Own Back Yard

Tip O’Neil once said, “all politics is local”. Participants will learn the different models for county and municipal governments and how these models influence the lawmaking process. They will learn tools for following and impacting the process at the local level and discuss the major role that local government plays in the entire system of government.

Grassroots Events

Grassroots leaders seeking the advancement of an issue often rely upon various events to get their message out to the broader community. This course consists of best practices for organizing, promoting, and managing successful grassroots events.

Street Theatre and Public Performance

Participants in this course will utilize the different methods of street theatre and craft ways to promote conservative causes through public performance. Activists will also learn the benefits of engaging the public through performance and craft their own demonstration, protest, or street theatre performance.

DAY 3

Media Messaging Strategy

Participants will learn why perception is reality in the world of media, how to develop a media plan and develop the tools needed for building powerful media messages.

Media Tactics

Participants will discuss the constraints of current media formats and how these constraints influence messaging of the media. They will learn best practices for media relations, the tools used for securing media coverage, and how to communicate a powerful message during interviews.

WHAT YOU CAN EXPECT

The day of your class, be ready to learn and engage. Before the class starts, you’ll have time to network with leaders like yourself and share a meal. During the two-hour class, we ask that you fully participate by asking questions and sharing your experience – this isn’t just a lecture!